Senior Graphic Designer and Brand Designer with over 10 years of experience delivering high-impact visual
solutions across branding, digital media, print, motion, and production environments. Proven ability to translate
business goals into cohesive visual identities through research-driven design, scalable systems, and cross-functional
collaboration. Experienced working with local and international brands, managing end-to-end design execution from
concept to deployment.
Professional Experience
Graphic Designer / Digital Consultant
Vistaprint
2014 – 2019
Designed professional marketing materials for digital and print media across multiple industries.
Developed scalable campaign design packages for traditional and digital executions.
Created brand identities, logos, and marketing collateral aligned with client objectives.
Designed interactive templates for the Vistaprint Corporate ProShop web-based design tool.
Supported local and international design teams as a subject-matter expert in InDesign and XMPIE.
Researched and implemented workflow improvements to optimize design efficiency and output quality.
Provided mentorship and troubleshooting support for internal design teams.
Graphic / Production Designer & Printer Technician
Paper Boy JA
2019 – 2020
Produced digital and print marketing assets for small to large format output.
Recreated and optimized low-resolution artwork into print-ready, high-resolution assets.
Operated and maintained small and large format printers to deliver high-volume print collateral.
Ensured consistent brand quality across all printed materials.
Graphic Designer / Production Lead
Market Me Jamaica
2021 – 2023
Led visual design initiatives for B2B and C2B clients across social media, print, web, and motion graphics.
Served as lead visual designer for the Caribbean Passion breakfast brand, strengthening brand consistency and recognition across digital platforms.
Extended brand systems into physical product packaging, leading label design for sausage, ham, and bacon product lines.
Managed and configured brand assets to ensure compliance across print and digital channels.
Collaborated with account executives and managers to deliver cohesive design solutions aligned with marketing goals.
Lead Graphic Designer / Brand Designer
Freelance & Contract Projects
Selected Work
Developed complete visual identity and digital presence for Oshun Cosmetics, including brand positioning, design systems, and launch assets.
Conducted audience research and secured stakeholder alignment to support a premium brand perception.
Strengthened Louis Industrial (LIG)’s visual brand identity by creating a comprehensive brand guide and design system.
Standardized brand presentation across communication channels and established repeatable visual cues to improve brand recall.